A Marketing Manager Planning to Launch a Successful New Product

question 164

Multiple Choice

A marketing manager planning to launch a successful new product should begin by:

• A) obtaining financing for the venture.
• B) designing products that interest him or her.
• C) identifying a product or service that customers need.
• D) choosing a business partner.
• E) establishing a legal corporation.

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Definitions:

Restatement

A restatement is a legal document that methodically revises, clarifies, and simplifies the law or legal principles without introducing new law, often used by courts for reference.

Authoritative Statement

An assertion or declaration made by a recognized authority on a subject.

Quasi-Contracts

Legal agreements created by the courts between two parties who did not have a previous obligation to each other, in order to prevent unjust enrichment.

Implied-In-Fact Contracts

Agreements that are not written but formed through the actions or conduct of the parties involved, implying mutual consent.