The Packaging Design for a New Flavor of Ben and Jerry's

question 109

Multiple Choice

The packaging design for a new flavor of Ben and Jerry's ice cream is an aspect of which component of the marketing mix?

• A) Place
• B) Price
• C) Product
• D) Promotion

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Definitions:

Heroin

An opioid drug derived from morphine, highly addictive and illegal in many countries, used for its euphoric effects.

Zoopharmacognosy

Behavior in which non-human animals self-medicate.

Administration

The process of managing and overseeing the operations of an organization or institution, or the execution of policies and decisions.

Benzodiazepine

A class of psychoactive drugs known for their sedative, hypnotic, anxiolytic, and muscle relaxant properties.