When One Considers the Strategy Decisions Organized by the Four

question 135

Multiple Choice

When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:

• A) branding is to pricing.
• B) production is to marketing.
• C) store location is to sales force selection.
• D) personal selling is to mass selling.
• E) pricing is to promotion.

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Definitions:

Credit To Inventory

An accounting entry that increases the inventory account, reflecting the addition of goods or the correction of an underreported inventory balance.

Credit Period

The amount of time the buyer is allowed in which to pay the seller.

Credit Memo

A document issued by a seller to a buyer, reducing the amount the buyer owes to the seller under previous invoices.

Percent Of Cash Discount

The percentage reduction in price offered for prompt payment of invoices to encourage early settlement of accounts payable.