"Promotion" Includes

question 202

Multiple Choice

"Promotion" includes:

• A) advertising.
• B) personal selling.
• C) sales promotion.
• D) publicity.
• E) All of these may be included in Promotion.

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Definitions:

Hovland's Approach

A communication theory focusing on persuasion, suggesting that attitude change is mediated by processes of attention, comprehension, learning, and acceptance.

Use of Fear

Employing fear as a motivational tool or in persuasion, often to prompt action or change in behavior.

Cognitive-behavioral Theory

A psychological approach emphasizing the role of thought processes in shaping behavior and emotions, often used in therapy to address dysfunctional attitudes and behaviors.

Psychodynamic

A psychological perspective that emphasizes unconscious processes and the influence of early childhood experiences on later behavior and personality development.