Target Marketing, in Contrast to Mass Marketing

question 264

Multiple Choice

Target marketing, in contrast to mass marketing:

• A) Assumes all customers have the same needs.
• B) Assumes everyone is a potential customer.
• C) Focuses only on small market segments.
• D) Tailors a marketing mix to fit some specific group of customers.
• E) Makes it more likely that a firm will face direct competition.

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Definitions:

Temperature Increases

The rise in the measure of heat energy within a given environment, substance, or system, often leading to changes in physical state or chemical reaction rates.

Volume

The amount of space that an object or substance occupies.

Volume Increases

A phenomenon where the space that a substance occupies expands, often due to temperature rise or chemical reaction.

Temperature

A measure of the thermal energy of a substance or system, indicating how hot or cold it is.