When Ranked in Importance from Greatest to Least, the Four

question 195

Multiple Choice

When ranked in importance from greatest to least, the four Ps line up as follows:

• A) Product, price, promotion, place.
• B) Price, promotion, place, product.
• C) Promotion, place, product, price.
• D) Place, product, price, promotion.
• E) The four Ps are of equal importance.