An Appropriate Marketing Mix Should Be Determined PRIMARILY by

question 160

Multiple Choice

An appropriate marketing mix should be determined PRIMARILY by

• A) what has worked for the company in the past.
• B) the needs of a target market.
• C) the budget available to spend.
• D) the past experiences of the marketing manager.
• E) what product the firm can produce with economies of scale.

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Definitions:

Psychological Triad

The combination of thoughts, feelings, and behaviors that constitute an individual's psychological functioning.

Rigorous Methods

Strict and precise techniques or procedures applied in research or study to ensure validity and reliability.

Phenomenological

Relating to or concerning the direct subjective experience of phenomena, without any attempt to interpret or infer causality.

Psychoanalytic

Pertaining to psychoanalysis, a therapeutic approach emphasizing the exploration of the unconscious mind to treat psychological distress.