Examlex
A "breakthrough opportunity" is an opportunity that helps innovators develop long-term, hard-to-copy marketing strategies that will be very profitable.
Burn The Boats
An expression originating from a historic event, symbolizing a point of no return or a commitment to success without retreat.
Hernán Cortés
A Spanish Conquistador who led an expedition that caused the fall of the Aztec Empire, symbolizing daring and controversial exploration.
Aztecs
Aztecs were a Mesoamerican culture that flourished in central Mexico in the post-classic period from the 1300s to the 1520s, before being conquered by the Spanish.
Expected Value
A statistical measure that calculates the average outcome when the future includes scenarios that may or may not happen.
Q10: In a market-directed economy, profit is guaranteed.
Q33: Customer equity<br>A) focuses on the costs of
Q58: Breakthrough opportunities:<br>A) are so rare that they
Q72: Macro-marketing emphasizes the activities of individual organizations.
Q166: When fast food restaurant, Tommy's Tacos, had
Q255: Differentiation refers to the _ of the
Q256: A cluster analysis of the "toothpaste market"
Q261: The _ _ prohibits monopoly or conspiracy
Q292: The text credits L.L. Bean's success to
Q321: Interest rates usually decrease during periods of