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A "Breakthrough Opportunity" Is an Opportunity That Helps Innovators Develop

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A "breakthrough opportunity" is an opportunity that helps innovators develop long-term, hard-to-copy marketing strategies that will be very profitable.


Definitions:

Burn The Boats

An expression originating from a historic event, symbolizing a point of no return or a commitment to success without retreat.

Hernán Cortés

A Spanish Conquistador who led an expedition that caused the fall of the Aztec Empire, symbolizing daring and controversial exploration.

Aztecs

Aztecs were a Mesoamerican culture that flourished in central Mexico in the post-classic period from the 1300s to the 1520s, before being conquered by the Spanish.

Expected Value

A statistical measure that calculates the average outcome when the future includes scenarios that may or may not happen.

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