Which of the Following Is Most Likely to Increase a Firm's

question 170

Multiple Choice

Which of the following is most likely to increase a firm's customer equity?

• A) The firm offers a more costly marketing mix that attracts more customers.
• B) The firm offers customer value that is at least as good as what is offered by competitors.
• C) The lifetime value of the firm's individual customers increases.
• D) The competition in the firm's market increases.
• E) The firm cuts costs by reducing promotion efforts.

---

Definitions:

Effortful Personal Change

The process requiring deliberate effort and intention to modify one's behavior, attitudes, or traits for personal growth.

Interventions

Actions taken to improve a situation, especially in the context of problematic behaviors or health concerns, through various forms of treatment or programs.

Techniques

Methods or ways of carrying out a particular task, especially in a skilled or proficient manner.

Reactive

Refers to responding to stimuli after they have occurred, rather than anticipating or initiating action.