A Producer of Frozen Pasta Dinners Finds That Its Current

question 225

Multiple Choice

A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners, going to a pizza restaurant, or staying home and eating an Italian sub sandwich. So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches. This seems to be an effort at:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

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Definitions:

Scientific Method

A systematic approach to research where the problem is identified, relevant data is gathered, a hypothesis is formulated from this data, and the hypothesis is empirically tested.

Publication

The act of making content available to the public, usually through books, journals, or online platforms.

Critique

An evaluation or analysis of something, often a creative work, with both positive and negative observations.

Research Findings

The results or conclusions that come out of scientific investigations, often contributing to a broader understanding of a topic.