Responsibility for Performing the Marketing Functions Can Be Shifted and Shared

question 28

True/False

Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.

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Definitions:

Reversible Figure

An optical illusion or image that can be perceived in two different ways, depending on how one looks at it.

Gestalt Principle

A theory in psychology that proposes objects are perceived not by means of a passive and automatic registering of features but through active and holistic processes.

Figure And Ground

A principle in visual perception that describes how humans separate an object (the figure) from its surrounding area (the ground).

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.