Because They Don't Try to Earn a Profit, the Marketing

question 177

True/False

Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.

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Definitions:

Environment's Uncertainty

reflects the degree of unpredictability and complexity in an organization's external environment, affecting decision-making and strategy.

Strategy Formulation

The process of developing strategies to achieve organizational goals by assessing the competitive environment and internal capabilities.

Perceived Environment

An individual's subjective interpretation and understanding of their immediate surroundings and climate.

Managerial Objectives

Goals or aims that managers seek to achieve in order to fulfill their roles and contribute to the organization's success.