Administrators at a University Noted That They Were 200 Students

question 153

Multiple Choice

Administrators at a university noted that they were 200 students short of their enrollment projection as the start of the school year approached. The president of the university, fearing a revenue shortage, told the director of admissions, "You need to use whatever means necessary to get enough students to meet the projection before classes start. Run ads in the newspaper, call high school guidance counselors, recruit from our pool of rejected applicants-whatever it takes." The university president is operating as though he was in the:

• A) Simple trade era.
• B) Production era.
• C) Sales era.
• D) Marketing department era.
• E) Marketing company era.

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Definitions:

Recalcitrant

Stubbornly resistant to authority or control; uncooperative.

Compliance

The act of conforming to or following rules, standards, or commands.

Tone

The quality or implied attitude of a piece of writing, speech, or communication, often indicating the speaker’s feelings.

Power Moves

Strategic actions taken to assert one’s dominance or influence in a situation, often used in negotiations or competitive contexts to gain an advantage.