The Three Basic Ideas Included in the Definition of the Marketing

question 217

True/False

The three basic ideas included in the definition of the marketing concept are: customer satisfaction, a total company effort, and sales as an objective.

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Definitions:

Money Market

The money market is a segment of the financial market in which financial instruments with high liquidity and very short maturities are traded, intended for short-term borrowing and lending.

Transaction Motive

The need to hold cash to satisfy normal disbursement and collection activities associated with a firm’s ongoing operations.

Liquidity

Measures the ease with which an asset can be converted into cash without significantly affecting its price.

Speculative Motive

The need to hold cash to take advantage of additional investment opportunities, such as bargain purchases.