Examlex
According to the text, marketing means:
Informal Rewards
Recognition or benefits given in an unofficial capacity within organizations to acknowledge employee efforts or achievements.
Reward Motivation
The drive or inclination to take action or perform tasks in expectation of receiving rewards or positive reinforcement.
Visibility
The extent to which something is visible or noticeable, often relating to the exposure or awareness of a person, product, or issue.
Effectiveness
The degree to which something achieves its intended outcome or successfully produces a desired result.
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