Macro-Marketing

question 272

Multiple Choice

Macro-marketing:

• A) Emphasizes how the whole marketing system works.
• B) Considers how marketing affects society, but not how society affects marketing.
• C) Matches homogeneous supply and demand.
• D) Is mainly concerned with the activities of individual organizations.

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Definitions:

Moral Theory

A systematic framework for understanding, analyzing, and distinguishing right from wrong behavior.

Moral Dilemma

A situation in which there is a conflict between moral values.

Moral Values

Values that benefit oneself and others and are worthwhile for their own sake.

Virtue

A trait or quality deemed to be morally good and thus is valued as a foundation of good moral being.