A S.W.O.T. Analysis Can Help a Marketing Manager

question 157

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) define what business and markets the firm wants to compete in.
• B) narrow down to a specific target market and marketing mix from the many alternatives available.
• C) see the pros and cons of different possible strategies.
• D) develop a competitive advantage.
• E) all of these can help a marketing manager who is using a S.W.O.T. analysis.

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Definitions:

Dishonor

The refusal or inability to accept or pay a bill of exchange, promissory note, or other credit instrument when due.

Real Defenses

Legitimate legal defenses available in disputing the validity or enforceability of negotiable instruments.

Personal Defenses

Legal justifications or excuses that an individual can claim to defend against blame or legal liability.

Holders In Due Course

Individuals or entities that have acquired a negotiable instrument in good faith and for value, thus having certain protections against defenses and claims that could be asserted against the prior holders.