Since Individual Firms Cannot Perform All Marketing Functions, _____ Often

question 253

Multiple Choice

Since individual firms cannot perform all marketing functions, _____ often play a role in the exchange process.

• A) intermediaries
• B) consumers
• C) nonprofits
• D) marketing managers
• E) government regulators

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Definitions:

Real-time CRM

Customer relationship management processes and technologies that allow businesses to interact with customers promptly and as events happen.

Mobile

Refers to the capability of technology and applications to operate effectively on portable devices, enhancing user accessibility and connectivity.

Open-source

Open-source refers to software for which the original source code is made freely available and may be redistributed and modified according to the requirement of the user.

Social

Relating to society or its organization; pertaining to human society and interactions.