Customer Equity

question 316

Multiple Choice

Customer equity

• A) is of concern to top management, but not very relevant in planning a particular marketing strategy.
• B) takes the perspective of the selling firm.
• C) always increases over time, at least as long as a firm can stay in business.
• D) is important to marketing managers but of little interest to customers.
• E) increases as long as the number of customers that a firm serves increases over time.

---

Definitions:

Self-fulfilling Prophecy

A belief or expectation that influences behaviors in a way that causes the belief to become a reality.

Cirrhosis

A chronic liver disease marked by degeneration of liver tissue, often caused by prolonged alcohol abuse or hepatitis.

Cardiomyopathy

A group of diseases that affect the heart muscle, potentially leading to heart failure and other complications.

Light Drinkers

Individuals who consume alcoholic beverages in limited quantities, typically below standard guidelines for moderate drinking.