As a Firm Moves from the Sales Era to the Marketing

question 169

Multiple Choice

As a firm moves from the sales era to the marketing department era it is likely to:

• A) have marketing people who develop long range plans-sometimes 5 or more years ahead.
• B) begin to integrate all the firm's marketing activities.
• C) place less emphasis on earning a profit and more emphasis on what customers will buy.
• D) adopt a more narrow view of marketing.
• E) be more concerned with its ability to produce enough to meet demand.

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Definitions:

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The act of finishing a college education, culminating in the attainment of a degree or certification.