The "Marketing Concept" Says That a Business Firm Should

question 333

Multiple Choice

The "marketing concept" says that a business firm should:

• A) Aim all its efforts at meeting society's needs-regardless of profitability.
• B) Aim all its efforts at satisfying its customers-at a profit.
• C) Sell those products which it can make at lowest cost.
• D) Place heavy emphasis on developing new products.
• E) Treat advertising and selling as its priority.