MetroTech Corporation Has Been Experiencing Declining Profits

question 43

Multiple Choice

MetroTech Corporation has been experiencing declining profits. MetroTech's salespeople blame the production people for making inferior products, and the production people complain that the salesmen are just not getting enough orders. MetroTech seems to have

• A) implemented the marketing concept.
• B) a production orientation.
• C) a customer orientation.
• D) a sales orientation.
• E) a marketing orientation.

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Definitions:

Monopoly

Monopoly is a market structure characterized by a single seller selling a unique product in the market, facing no competition.

One Buyer

A market condition known as a monopsony, where there is only one buyer for a particular product or service, giving that buyer significant control over prices.

Marginal Revenue

The extra revenue obtained from the sale of an additional unit of a product or service.

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.