Adopting the Marketing Concept Rarely Requires Any Change in a Firm's

question 302

True/False

Adopting the marketing concept rarely requires any change in a firm's attitudes, organization structure, or management methods and procedures.

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Definitions:

Human Resource Management

The practice of recruiting, hiring, deploying, and managing an organization's employees, focusing on policies and systems to maximize workforce effectiveness.

Total Quality Management

A holistic approach to long-term success that views continuous improvement in all aspects of an organization as a process and not as a short-term goal.

Quality

The degree to which a product, service, or process meets specified standards or user expectations.

Offshoring

Moving operations from the country where a company is headquartered to a country where pay rates are lower but the necessary skills are available.