In a Firm with a Production Orientation

question 32

Multiple Choice

In a firm with a production orientation

• A) customer needs determine company plans.
• B) relationship with customer extends beyond a single sale.
• C) costs that do not give value to customers are eliminated.
• D) marketing research, if used at all, is for determining customer reaction.
• E) advertising is focused at need-satisfying benefits of goods and services.

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Definitions:

Organizational Behavior Modification

A method of applying principles of behavioral psychology to change individual or group behaviors within an organization.

Financial Reinforcement

Using monetary rewards or penalties to influence behavior in an organization or system.

Nonfinancial Reinforcement

Motivational strategies that do not involve monetary rewards but rather recognition, feedback, and opportunities for growth.

Social Reinforcement

Using positive or negative social cues, like approval or disapproval, to influence and modify behavior.