Marketing Can Be Viewed as a Social Process, but Not

question 238

True/False

Marketing can be viewed as a social process, but not as a set of activities performed by organizations.

---

Definitions:

Jihad

An Arabic term often translated as "struggle" or "striving," particularly within a spiritual context in Islam, but it can extend to a physical struggle for protection or against oppression.

Benjamin Barber

An American political theorist and author known for his work on democracy and civil society.

Anthony Giddens

A prominent British sociologist known for his theory of structuration and his holistic view of modern societies.

Ulrich Beck

A sociologist known for his work on risk society, a theory that contends modern society is increasingly preoccupied with the future (and also with safety), which generates risk.