A Large Advertising Agency Is Planning a National Promotion to Introduce

question 147

Multiple Choice

A large advertising agency is planning a national promotion to introduce a new type of MP3 player. Which of the universal functions of marketing is it performing?

• A) Risk-taking.
• B) Financing.
• C) Buying.
• D) Selling.
• E) It is performing none of the universal functions of marketing listed here.

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Definitions:

Self-regulatory Efforts

Initiatives undertaken by industries or companies to police themselves by adhering to internal rules or guidelines, often to prevent external regulation.

Online Consumers

Individuals acquiring goods or services via the internet.

Privacy Concerns

Issues and worries consumers have regarding how their personal information is collected, used, and shared by organizations.

Cookies

Small pieces of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing, often used to remember information about the user.