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Customer Value Is the Difference Between the Benefits a Customer

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Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.


Definitions:

Budget Deficit

The financial situation where an entity's expenditures exceed its revenues.

Import Quotas

Government-imposed limits on the quantity or value of goods that can be imported into a country.

Capital Flight

A phenomenon where money or assets rapidly flow out of a country, often in response to economic or political instability.

Loanable Funds

A term in economics that refers to all the money available for borrowing, encompassing both savings and credits created in the banking system.

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