Organizations That Adopt the Marketing Concept Should Be Concerned About

question 117

True/False

Organizations that adopt the marketing concept should be concerned about marketing ethics as well as broader issues of social responsibility.

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Definitions:

Variable Costs

Spendings that move in tandem with the level of output or number of sales.

Sales Dollars

The total revenue generated from the sale of goods or services before any expenses are deducted.

Break-Even Point

The production level or sales volume at which total revenues equal total expenses, resulting in no net loss or gain.

Contribution Margin

The difference between sales revenue and variable costs, which contributes towards covering fixed costs and earning profit.