Organizations That Adopt the Marketing Concept Should Be Concerned About

question 117

True/False

Organizations that adopt the marketing concept should be concerned about marketing ethics as well as broader issues of social responsibility.

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Definitions:

Custom

Established norms and customary practices unique to a particular culture, location, or era, that dictate the conventional manner of conduct or performance.

Consumer Behaviour

The study of how individual consumers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences.

Culture

A complex system of values, traditions, symbols, and practices shared by a group of people that collectively form their way of life.

Crescive Norms

Unwritten rules that are discovered through interaction with a culture or society, influencing behavior and expectations.