A Channel of Distribution Must Include an Intermediary

question 88

True/False

A channel of distribution must include an intermediary.

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Definitions:

Secondary Data

Information that has been previously collected and published by others, used for research purposes without the need for direct data collection.

Global Marketing Research

The process of gathering and analyzing data and insights across different countries to inform global marketing strategies.

Competitor

A business or individual offering similar products or services in the same market as another business or individual.

Data Analysis

The process of systematically applying statistical and logical techniques to describe, summarize, and compare data.