Pop Soda Co

question 223

Multiple Choice

Pop Soda Co. wants to increase sales of its existing carbonated drinks by making them more convenient, so it's making the drinks available at more stores in its present areas. This is an example of:

• A) Market penetration.
• B) Differentiation.
• C) Product development.
• D) Diversification.
• E) Market development.

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Definitions:

Behavioral Economists

Behavioral economists study how psychological, emotional, and cultural factors affect economic decisions of individuals and institutions.

Payroll Deduction

A system where an employer withholds part of an employee's wage or salary for various purposes, such as taxes, benefits, or retirement savings.

Automatic Withdrawals

Electronic funds transfers or payments automatically deducted from a bank account, typically used for recurring expenses.

Endowment Effect

The phenomenon where individuals value an owned object higher than they would if they did not own it.