Marketing Should

question 345

Multiple Choice

Marketing should

• A) begin with the production process.
• B) make decisions about product design and packaging, prices or fees.
• C) not need to coordinate with production, accounting, and financial activities.
• D) provide input, but let production determine what goods and services are to be developed.
• E) focus on getting customers to make a final purchase.

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Definitions:

Linguistic Determinism

The theory that the structure of a language determines or greatly influences the modes of thought and behavioral characteristic of the culture in which it is spoken.

Eskimos' Vocabulary

A reference to the popular but debunked claim that Eskimo languages have an unusually large number of words for snow, illustrating linguistic relativity.

Linguistic Relativism

Theory suggesting that the language one speaks influences one's perception of reality and cognitive processes.

Bilingual

Characterizing someone who can fluently speak two languages.