Managers Who Think of Customers Existing to Buy the Firm's

question 36

Multiple Choice

Managers who think of customers existing to buy the firm's output rather than of firms existing to serve customers and-more broadly-the needs of society, have a

• A) marketing orientation.
• B) production orientation.
• C) selling orientation.
• D) dynamic orientation.
• E) customer orientation.

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Definitions:

Inattentional Blindness

A psychological phenomenon where an individual fails to perceive an unexpected stimulus in plain sight when their attention is focused on something else.

Visual Illusion

A misperception of visual stimuli in which something appears different from reality, often due to the brain's interpretation of visual information.

Retinal Disparity

The slight difference in visual perspective between the two eyes, contributing to depth perception.

Hue

The aspect of color that is determined by the wavelength of light and is perceived as the color itself, such as red, blue, or green.