Macro-Marketing

question 394

Multiple Choice

Macro-marketing:

• A) is a social process.
• B) tries to encourage "discrepancies of quantity" and "discrepancies of assortment."
• C) tries to disrupt supply and demand.
• D) tries to foster the many separations between producers and consumers.

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Definitions:

Triple Bottom Line

An accounting framework that incorporates social, environmental, and financial performance indicators as measures of success.

Environmental Criteria

Standards or benchmarks used to assess and evaluate the environmental impact of an organization's operations, products, or services.

Social Denominator

A common trait or characteristic that enables individuals within a society to relate to each other.

Stakeholder Power

The capacity of a stakeholder to positively or negatively affect an organization’s operations.