Examlex
The "universal functions of marketing" can be performed by:
Behavior Contracting
A strategy in which individuals agree on a written contract about a behavior change intervention, outlining the behaviors to be changed and the consequences of the actions.
Instrumental Learning
A type of learning where behavior is modified by its consequences, such as through rewards or punishments, also known as operant conditioning.
Reinforcements
In behavioral psychology, any event that strengthens or increases the likelihood of a behavior repeating.
Systematic Desensitization
A therapeutic method used to reduce phobic or anxiety responses through gradual exposure to the feared object or situation coupled with relaxation techniques.
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