Concerning the "Universal Functions of Marketing," It Is True That

question 135

Multiple Choice

Concerning the "universal functions of marketing," it is true that:

• A) these functions must be performed in all macro-marketing systems.
• B) these functions can be performed by producers or intermediaries-but not by consumers.
• C) from a micro viewpoint, every firm must perform all of the functions.
• D) responsibility for performing these functions can be shifted and shared-and some functions can be completely eliminated to reduce costs.

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