Concerning the "Universal Functions of Marketing," It Is True That

question 135

Multiple Choice

Concerning the "universal functions of marketing," it is true that:

• A) these functions must be performed in all macro-marketing systems.
• B) these functions can be performed by producers or intermediaries-but not by consumers.
• C) from a micro viewpoint, every firm must perform all of the functions.
• D) responsibility for performing these functions can be shifted and shared-and some functions can be completely eliminated to reduce costs.

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Definitions:

Pay Back

Refers to the time period required for an investment to generate cash flows or profits to cover its initial cost.

Accounting Break-even

The point at which total costs match total revenues, indicating that a business is neither making a profit nor a loss.

Net Present Value

The variance between the current worth of cash inflows and the current worth of cash outflows over a specific duration, employed to evaluate the profitability of an investment.

Discounted Payback Period

The length of time required for an investment’s discounted cash flows to equal its initial cost.