The Three Basic Ideas in the "Marketing Concept" Are

question 86

Multiple Choice

The three basic ideas in the "marketing concept" are:

• A) customer satisfaction, resource efficiency, sales maximization.
• B) customer satisfaction, total company effort, sales growth.
• C) resource efficiency, sales growth, profit maximization.
• D) customer satisfaction, marketing manager as chief executive, profit.
• E) customer satisfaction, total company effort, profit.

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Definitions:

Sales Revenues

Income received from selling goods or services over a period of time.

Net Sales

The amount of sales generated by a company after deducting returns, allowances for damaged or missing goods, and discounts.

Current Ratio

A liquidity ratio that measures a company's ability to cover its short-term obligations with its short-term assets.

Liquidity

The ease with which an asset or security can be converted into cash without affecting its market price.