Macro-Marketing

question 85

Multiple Choice

Macro-marketing:

• A) is concerned with the activities performed by individual business organizations.
• B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
• C) is concerned with how effectively and fairly an individual business organization performs.
• D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.

---

Definitions:

Repurchase Shares

A transaction in which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock.

Return on Assets

A profitability ratio that measures how efficiently a company is using its assets to generate earnings.

Return on Debt

A measurement of a company's effectiveness in generating earnings from its debt, showing how well a company uses borrowed funds.

Cost of Equity

The return that investors expect for providing capital to a company, effectively the compensation for the risk of investing in the company.