The Total System View of the Marketing Concept Builds on the Idea

question 173

Multiple Choice

The total system view of the marketing concept builds on the idea that

• A) sales should be the firm's high-level objective.
• B) a company should not have specialized departments.
• C) each department in an organization should do what it does best.
• D) all departments-not just marketing-should be guided by customer needs.
• E) none of these responses is correct.

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Definitions:

Electric Cars

Vehicles powered entirely or partially by electricity, offering an alternative to traditional gasoline or diesel engines.

Space Heat

The provision of warmth to indoor spaces, primarily for comfort.

Propane

A flammable hydrocarbon gas used as fuel in heating appliances, cooking equipment, and as a fuel for engines.

Kerosene

A flammable hydrocarbon liquid commonly used as a fuel in heating, lamps, and jet engines.