Adoption of the Marketing Concept

question 244

Multiple Choice

Adoption of the marketing concept

• A) is easy for most firms.
• B) occurred first in the service industry.
• C) has been universal.
• D) has been slow for producers of industrial commodities.
• E) happened last among consumer product companies.

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Definitions:

Antibodies

Proteins produced by the immune system in response to foreign substances (antigens), which can neutralize or help destroy antigens.

Capsid

Protective protein containing the genetic material of a virus.

RNA

A nucleic acid involved in coding, decoding, regulation, and expression of genes, acting as a messenger between DNA and proteins.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions for the development, functioning, and reproduction of all known living organisms and many viruses.