FlyFar Airlines Uses Marketing Research to Determine Customer Needs and Assess

question 157

Multiple Choice

FlyFar Airlines uses marketing research to determine customer needs and assess how well the company meets them. This suggests that FlyFar managers exhibit ________.

• A) a marketing orientation
• B) social responsibility
• C) separation of information
• D) the innovation concept
• E) a production orientation

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Definitions:

Market Portfolio

A theoretical bundle of investments that contains all types of assets available in the market, with each asset weighted by its market capitalization.

Passive Portfolio Management

An investment strategy that seeks to replicate and hold a market index or benchmarks, minimizing buying and selling to reduce costs.

Diversified Portfolios

Diversified portfolios comprise a mix of investments across various asset classes, aiming to reduce risk by not overly concentrating assets in one area.

Investment Performance

An assessment of how an investment has done over a specific period, often compared to a benchmark or standard.