In a Firm with a Production Orientation

question 32

Multiple Choice

In a firm with a production orientation

• A) customer needs determine company plans.
• B) relationship with customer extends beyond a single sale.
• C) costs that do not give value to customers are eliminated.
• D) marketing research, if used at all, is for determining customer reaction.
• E) advertising is focused at need-satisfying benefits of goods and services.

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Definitions:

Factory Overhead

All the costs associated with operating a factory that are not directly tied to specific units of production, such as utilities, maintenance, and salaries of non-production staff.