Nonprofit Organizations

question 316

Multiple Choice

Nonprofit organizations

• A) do not have a profit objective, so the marketing concept does not apply.
• B) can benefit by adopting the marketing concept.
• C) are fundamentally different than business firms-so they should embrace a production orientation rather than a marketing orientation.
• D) do not need to be concerned with marketing activities.
• E) none of these is true.

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Definitions:

Statement of Changes

Short for the Statement of Changes in Equity; it details the movements in owners' equity over a specific period.