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Concerning marketing ethics:
Electrocardiogram (ECG)
Graphic record of the electrical activity of the myocardium.
Conduction System
The network of nodes and special pathways in the heart that control and coordinate the timing and sequence of the cardiac cycle (heartbeat).
P Wave
The first wave on an electrocardiogram (ECG) that represents atrial depolarization, indicating the electrical activity that leads to the contraction of the heart's atria.
Cardiac Output
Volume of blood expelled by the ventricles of the heart, equal to the amount of blood ejected at each beat multiplied by the number of beats in the period of time used for computation (usually 1 minute).
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