Which of the Following Is True of Global Advertising Agencies

question 73

Multiple Choice

Which of the following is true of global advertising agencies?

• A)By using global advertising agencies,companies can take advantage of economies of scale and other efficiencies.
• B)Global advertising agencies in emerging markets take a more entrepreneurial and fresher approach to advertising than local agencies.
• C)Advertising through global agencies can always be used more successfully than advertising through local agencies.
• D)Global advertising agencies can better adapt a firm's message to the local culture.

Recognize the importance and application of genuineness, empathy, and ethical practice in client-worker relationships.

Comprehend key concepts and techniques of ethnographic interviewing.

Identify strategies for working with various client types, including voluntary and involuntary clients.

Understand the importance of client strengths and empowerment in the problem-solving process.

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Definitions:

Objectivity

Is assessed by the degree of consistency between the observations of independent observers.

Sampling

A statistical method of selecting a subset of individuals or observations from a larger population to make inferences about the whole population.

Observation

The action or process of closely monitoring or watching something or someone carefully or in order to gain information.

Overgeneralization

The cognitive bias of applying a rule or conclusion too broadly across situations that don't necessarily fit.