A Paid Form of Nonpersonal Communications About an Organization,its Products,or

question 9

Multiple Choice

A paid form of nonpersonal communications about an organization,its products,or its activities that is transmitted through a mass medium to a target audience is called:

• A)publicity.
• B)advertising.
• C)personal selling.
• D)direct marketing.

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Definitions:

Theoretical Assumptions

Foundational ideas or principles assumed to be true without immediate empirical testing, used as the basis for further theory development or analysis.

Conservatism

An accounting principle that advises to exercise caution and report expenses and liabilities as soon as possible, but to delay the recognition of revenues and assets.

Gross Profit Method

An inventory estimation technique that determines the cost of goods sold and ending inventory using the gross profit margin.