Examlex
Which of the following is true of local advertising agencies?
Positive Reinforcement
A process in behavior modification that involves giving a reward to reinforce a desired behaviour, encouraging its repetition.
Extrinsic Reinforcement
Motivation or reward that comes from outside an individual, such as money, grades, or praise, which can influence behavior.
Higher-Order Reinforcement
A process in which reinforcement is given for behavior that meets or exceeds a previously established criterion of performance.
Secondary Reinforcement
A conditioning process where a stimulus reinforces a behavior after it has been associated with a primary reinforcer.
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