Which of the Following Statements Is True of New Product

question 11

Multiple Choice

Which of the following statements is true of new product planning and development?

• A)Most new products that are introduced in the market are successful.
• B)New product development and introduction is a relatively cheap process as it does not involve opportunity costs.
• C)Companies have relatively similar patterns of effectiveness of their new product programs.
• D)New product sales grow far more rapidly than sales of current products.

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