Which of the Following Critical Components of Internal Marketing Would

question 64

Multiple Choice

Which of the following critical components of internal marketing would typically help people who deliver service to know how their work fits in the broader scheme of business operations?

• A)An emphasis on teaching employees to have good attitudes
• B)An energetic follow-through process
• C)A careful selection process in hiring frontline employees
• D)A clear,concrete message conveying a particular service strategy

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Definitions:

Growth Strategy

A plan of action aimed at increasing the size and scope of a business, usually through expanding operations, entering new markets, or increasing market share.

Insurance Agent

A professional who sells, solicits, or negotiates insurance policies on behalf of an insurance company.

Product Development

The process of bringing a new product or service to market, involving idea generation, design, development, and marketing, aimed at fulfilling a customer need or gap in the market.

Unrelated Diversification

A growth strategy whereby a new business lacks any common elements with the present business.