In the Context of Relationship Marketing,the Notion of Clients Differs

question 48

Multiple Choice

In the context of relationship marketing,the notion of clients differs from customers in that clients:

• A)are statistics with their needs being reflected in market summaries.
• B)are served as part of a large mass of people.
• C)have no strong reason to feel loyalty to a service provider.
• D)are served by a trained professional who has been assigned to them.

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Definitions:

Ostend Manifesto

A document from 1854 where US diplomats recommended the acquisition of Cuba by any means necessary, to expand the territory for slavery.

Monroe Doctrine

President James Monroe’s declaration to Congress on December 2, 1823, that the American continents would be thenceforth closed to European colonization, and that the United States would not interfere in European affairs.

Natural Rights

Fundamental rights believed to be inherent to humans, independent of any government or social system, often including life, liberty, and the pursuit of happiness.

Lincoln-Douglas Debates

A series of seven debates in 1858 between Abraham Lincoln and Stephen A. Douglas focusing on the issue of slavery in American territories.