Which of the Following Is an Example of Internal Marketing

question 76

Multiple Choice

Which of the following is an example of internal marketing conducted by a chain of dog kennels that boards and grooms pets?

• A)A publicity article in the neighborhood newspaper describing the exclusive training received by the kennel's employees
• B)An e-mail to one of the employees by the manager praising him for finding and returning a customer's dog collar
• C)A newspaper advertisement showing a picture of happy dogs staying at the kennel
• D)A tour of the facilities available at the kennel targeted at elementary school children

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Definitions:

Hobbies

Leisure activities undertaken for pleasure and relaxation, not professionally or for pay, that can include collecting, making, tinkering, or participating in sports.

James Marcia

A developmental psychologist known for his work on adolescent identity development and the identity status theory.

Identity Statuses

Categories formulated by developmental theories to describe and analyze the processes through which individuals grapple with and integrate various aspects of the self.

Foreclosure

An identity status that characterizes those who have made commitments without considering alternatives.